Hero image
CLEAR PRIORITIES

ReGen transforms DLG Group for future success

Regenerating from the core

RENEW & STRENGTHEN

Comprehensive transformation

A name that reflects our ambition

To secure long-term growth and strengthen our position in rapidly changing markets, we have launched the most comprehensive transformation in our history: ReGen.

This three-year transformation programme will strengthen our business and significantly improve operational performance by utilising scale and synergies within the group, implementing best practices and operating with greater transparency and foresight to leverage strategic opportunities in the market.

The name of our transformation programme, ReGen, reflects our ambition to renew and strengthen the company from the ground up. Like regeneration in nature, the programme is about restoring strength, simplifying structures and creating conditions for sustainable growth. ReGen marks a new chapter for the DLG Group, where we build on our foundation while reshaping the Group for long-term resilience, competitiveness and value creation.

WHY?

Staying competitive

Improving competitiveness through transformation

To stay competitive and future-ready, we must adapt to a rapidly changing environment. External market shifts, the need for stronger operational excellence, and a focus on our core business require us to transform.

image of

External challenges

Market dynamics are shifting fast and structural changes in agriculture, energy and the construction industry require us to adapt and stay ahead.

image of

Competitive strength

We need to strengthen competitiveness by simplifying processes, working as one group, driving operational execellence, and building a more agile, modern organisation.

image of

Back to the core

We need to focus our business on the core to improve performance and strengthen long-term value creation.

image of

Future readiness

Future-proofing the business – creating efficiencies and reinvesting in digital tools, innovation and new capabilities to secure sustainable growth.

image of 136913665113624
image of 136914145316389
image of 136913788313116
WHAT?

Deliver improvements

Improving competitiveness through transformation

With ReGen, it is our ambition to deliver DKK 1 billion in gross EBITDA improvements by the end of 2027. Over the course of the programme, DKK 600 million will be strategically reinvested back into the company to enable and sustain the transformation. The investments will be focused on digital tools and systems to increase internal efficiency, new capabilities and new commercial opportunities.

image of

Closer to customers

We are strengthening our commercial muscle and sharpening our focus on the frontline, where we create real value for our customers and farmer owners and reward loyalty to the DLG Group.

image of

Smarter and faster decisions

We are modernising the way we run the business by speeding up our decisionmaking processes, more data-driven and transparent across the entire group.

image of

Simpler and stronger

We are unlocking scale and synergies, reducing complexity and creating a more streamlined organisation ready for growth.

image of

Working as ONE Group

We are bringing colleagues and business areas closer together across borders to operate as ONE strong and connected organisation, capturing synergies and accelerating execution.

A woman in a Svenska Foder jacket feeding a cow.
A worker giving advice to a customer outside of a Team Baucenter.
image of 136914288926250
HOW?

Ensure impact & progress

Transforming our business through eight key workstreams

ReGen is a Group-wide transformation that cuts across all markets, business groups and functions. To ensure impact and progress, the programme is structured into eight dedicated workstreams – four Transformational workstreams where we fundamentatlly transform how we run the business and four Fund the Journey workstreams focused on simplifying the business, improving efficiency and releasing resources to reinvest inthe programme. Together, they form a coherent roadmap for how we modernise the DLG Group and build a stronger foundation for the years ahead.

image of
Transformational

Commercial Excellence

We introduce smarter pricing, optimised sales channels and tailored product offerings. By enhancing our go-to-market strategy, we strengthen our position and deliver greater value to customers, by offering new and digital solutions, more innovation and rewarding loyalty.

image of
Transformational

Logistics

We optimise costs by improving transport management and optimising our distribution network. This ensures faster, more efficient delivery and better service for our customers.

image of
Transformational

Operating Model

With our new operating model, we have aligned our organisation to improve efficiency and decision-making. A simpler, more connected structure enables faster execution and stronger collaboration across borders and in new global business groups.

image of
Transformational

Trading

Creating digital solutions to drive trading even better through improved utilisation of our setup and optionality across the group within Agriculture and Energy.

image of
Fund the journey

Production

We increase manufacturing efficiency by applying better processes, optimize capacity utilization, and reducing costs. Every improvement helps us produce more effectively and sustainably.

image of
Fund the journey

Procurement

We reduce costs by optimising direct and indirect spend. Leveraging commercial, technical and demand levers, we secure better deals and safeguard responsible sourcing.

image of
Fund the journey

Net Working Capital

By optimising accounts receivable and payable processes as well as inventory, we improve cash flows to release funds to fuel our transformation and future growth.

image of
Fund the journey

Housing

We unlock value across all areas through a dedicated workstream focused on driving efficiency, optimising cost and increasing profitability in our German building supplies and construction materials retail chain.